TGI Fridays May Party Month Campaign
- Brand support
- Campaign Creative
- Promotional Marketing
The month of May this year was certainly a month of celebrations. Eurovision, multiple Bank Holidays, The Royal Coronation, and of course a few Fridays in to boot! The team at TGI Fridays briefed us to create a series of campaign concepts to tie the whole month together as a ‘party month’ to celebrate and showcase all the activities, promotions and events they were holding during that time.
We presented a series of options to the marketing team and our “Paint the town red, white and blue” was a favourite within the directions. By adding blue to their usual palette of red and white stripes we were able to celebrate their unique perspective of celebrating a truly British summer from the viewpoint of an iconic American brand.
The campaign worked across multiple levels and a whole host of assets were created to support the planned in-store activity. These included posters, in-store screens, social media assets and table displays. Each working collectively to inform the customer of all the good times that TGI were creating for them.
A series of specially crafted cocktails were also created by the in-house mixologists and named with a distinctly Eurovision theme. It was British, it was European, it was American, it was unique, it was TGI in May.
