Restaurant Launch
- Brand Support
- Promotional Creative
- Editorial Design
Roll up. Read all about it! As part of the promotional launch campaign for the opening of The Wolseley City restaurant in the heart of the City of London, we were asked to create a newspaper design which would be used as part of a promotional hamper and to be featured in the promotional video.
The classic and iconically elegant wonders of the original site in Piccadilly has now been introduced to the City. The newspaper was to feature all the special features that a Wolseley devotee would expect. We worked with stories about the heritage, signature dishes and cocktails, their famous Battenberg and the all important people in their team.
We created a broadsheet style newspaper design with a bespoke masthead and page details that made the piece feel and look authentic and connected with the brand with the brand elements incorporated.
The piece was then included in a special hamper that held a selection of goodies and was given to special guests and influencers. It was also featured in the hands of a queue of people in bowler hats within the promotional video for the launch of the opening.
There was a great response and you can now book your table at The Wolseley City.
