Pink Lane Coffee Collective Brand Refresh
- Branding
- Operational items and menus
- Website design and implementation
- Brand social assets
- Merch design
- Packaging
We were asked if we could work on developing the Pink Lane Coffee Collective brand. Being established for a while, they felt it was time in their business journey to refresh and unite their identity, unify messaging and create a consistent brand language that represented their offering, beliefs and purpose.
As a regular customer of Pink Lane Coffee since its opening in 2012, we’ve seen this company grow over the years to become an established part of the community. Forming a Collective, the four members have created an established coffee business, not just providing the locals with their daily caffeine hits, but also roasting their own, supplying wholesale and retail, and becoming a destination coffee stop for anyone visiting the city of Newcastle.
Following discussions with the PLCC team about their business drives, vision for PLCC, and the values they wanted to stand for, we understood it was vital to represent the four key individuals as one collective and that they all brought their own unique skills whilst working together as part of a unified force. The branding needed to be real, down to earth, unpretentious and contain a nod to retro design styles and colours.
After some in-depth research, we discovered that amongst other interesting features, the building that they are based within, used to be a camera shop. Of which film packaging at the time had some very distinctive colours and shapes. This style resonated well with the team, and within it we could create a modern take on this style, developing a set of patterns with one hero pattern that represented the four members of the Collective.
We created a colour palette influenced by the camera shop era, with a modern twist, and a base palette that could then hold a variety of colour combinations to distinguish different coffees on packaging labels and across socials and website.
The completed brand pack resulted in a flexible set of brand assets and a visual brand language that works across everything from packaging, to shop signage, social content, website design, merch including tote bags, tees and mugs, and their menu, and sale product manuals.
