A Brasserie Zedel Christmas
- Illustration
- Brand support
- Digital animation
Located in the heart of Piccadilly, Braserie Zédel is a grand and bustling Parisian brasserie. The building also plays host to ZL Café - a casual pavement-level café, an authentic American Cocktail Bar – Bar Américain, and an intimate jazz and cabaret space – Crazy Coqs.
With lots of activity within the building for the Christmas and New Year guests, we were asked to help bring their festive theme to life – Fête Fantastique! A festive programme of events was put together including jazz-infused suppers, cocktails, chanson, cabaret and a touch of nostalgic glamour all inspired by 1920s Paris. We designed a booklet that contained all the information and created an illustration that focussed on the foyer area, with a sprinkle of glitz and glamour, a hint of cocktail, a fabulous Christmas tree representative of the one on site and the crystal decorations.
We ran the theme throughout the pages using elements of the illustration, and added a little pocket at the back of the brochure to hold a mini brochure of the Crazy Coqs shows.
We also animated the illustration for website and social assets to promote the festive period with added twinkle.
There was a good uplift on guests picking up the brochures, and a boost in bookings. Fantastique!
