Brand Development
- Brand development
- Menu design and creation
- Tone of voice development
- Brand strategy
- Brand support
Inspired by the original TGI Fridays bar situated in New York back in 1965, 63rd+1st is a cocktails and plates lounge, that essentially brings a slice of NYC to a range of locations in the UK. We were asked to support the team in developing the brand, work on the brand strategy, and support them with their vision for the future.
This brand is in its infancy, and we’re excited to be involved, getting our teeth into it and developing a full brand strategy with their team to really understand the concept and direction they wanted to take the brand in.
We developed the creative and tone of voice across a range of assets they could work with, including website redesign and restructure, newsletter templates, communication, and brand awareness pieces, launch collateral and social campaigns.
We also worked on new menu development and designs to make sure the whole brand feels like a real slice of NYC.
