Motcombs Brand Work
- Branding Strategy and Development
- Illustration
- Copywriting
- Operational items and menus
- Website design and creation
- Brand social assets
Come as you please, stay as long as you like. Motcombs is the quintessential taste of contemporary dining in London. Since 1982 they’ve been serving sophisticated yet hearty heritage dishes, all lovingly sourced and prepared with seasonal ingredients that are a celebration of classic British, European and global dining. A relaxing level of service is at the heart of what they do, where guests become friends and part of their story.
When we were approached to work on the brand development for Motcombs, including the launch of their new site in St John’s Wood, and their existing site located in Belgravia, we sounded our ‘exceedingly large trumpet for winners’ in the office and got stuck in. This is just the sort of project we love.
It’s been a real joy to work on this from start to finish with the team at Motcombs. We assessed the existing identity and developed the branding to really elevate and represent the venues and purpose by working on a clear strategy, producing a thorough branding document that included brand assets, colour palette and typography, as well as creating hand-drawn illustrations for each of the venues, which we have then animated to bring to character to life within the bustling London scenes.
The brand has a very sophisticated and familiar approach, encouraging their guests to become regulars and eventually friends. As you venture through the Dickensian windows, you will unearth a historic restaurant where the walls and eclectic works of art tell a story of many a fond and merry occasion, where young and old, actors and politicians, all come together and celebrate each other’s company. A neighbourhood favourite. There is a place at Motcombs for everyone. We designed the branding to reflect this across all assets.
