Robuchon Brand Strategy
- Brand Strategy
- Research and Development
- Brand Support
There are moments that inspire you and stay with you.We recently had one of those moments working behind the scenes with the team at Joël Robuchon International on some of their brand strategies. Whilst we can’t show the work for confidentiality reasons, we must say it was a pleasure and a privilege as part of our research to speak one-on-one with key members of the team who have been part of the business for so many years and worked with Joël Robuchon himself helping him to create his vision. And what a vision that was.
For those who may not be aware, he was a pioneer in the hospitality and restaurant world. He was the creator of counter dining, open kitchens and fusion – all part of the norm today but revolutionary when he first introduced them, and he has the most Michelin stars to this day.
His legend lives on in the people he worked with and the passion they speak with about their learnings and time with him and their love for the brand.
As designers and creatives with a love for the hospitality world, it was such a joy to hear the stories that mean so much to them. We had some very memorable conversations.
This is why we do it. The buzz of inspiration.
The people. The passion. The stories.
Here’s to more of it.
